Welcome to the Exciting World of Ecommerce

The simple word ecommerce means many different things to many different people. To some of us, ecommerce means the ability to buy that great new book at 4 in the morning from our favorite online bookstore. To others, ecommerce means cleaning out the closet and making some money by putting those unwanted treasures up for sale at our favorite online auction house. To others, ecommerce means the ability to have different businesses connect seamlessly and cost efficiently, and the business to business world of ecommerce is one of the fastest growing segments of the market.

Ecommerce allows suppliers to easily connect with buyers of finished products, and business people to easily compare prices and quality among different suppliers. The Internet also provides a wealth of information, and this information is an integral part of the ecommerce solution.

When the Internet first emerged on the scene, it was used by government agencies as a secure way to communicate with one another. Even when the Internet became the province of ordinary users, it was mostly a playground for college students and computer geeks. It took quite some time for the commercial potential of the Internet to be exploited, and the first ecommerce companies were quite primitive by today’s standards. Some of those first ecommerce companies are still around and stronger than ever, while others failed to make a profit. Anyone interested in opening an ecommerce business of their own would do well to study the history of ecommerce and the Internet for important lessons.

Despite the bursting of the Internet bubble, ecommerce continues to have nearly unlimited potential for smart entrepreneurs. In fact, the world of ecommerce offers so many advantages over traditional brick and mortar businesses that it simply cannot be ignored. While a brick and mortar business needs to rent space and hire employees, a start up ecommerce business can be run from a single computer as a one man or one woman operation. Many of the most successful ecommerce businesses got their start in just such a manner, and more and more ecommerce startups are born every day.

There have been a great many changes in the world of business over the last couple of decades, but perhaps no change has been more important than that of the Internet. The World Wide Web has become so important in our lives that many of our children could not conceive of a world without it. Business has been changed in many ways by the power of technology, affecting everything from the way we get hired to the way we do our jobs.

eCommerce Sites – Simple?

eCommerce Sites are seemingly ubiquitous and are very easy to use by end users. What you may not realize are some of the details an eCommerce web site needs to address and some of the hurdles it must overcome to before it accepts its first order.

A successful eCommerce web site has a number of characteristics:

  • Maintain a product catalog
  • Categorize products
  • Order Management
  • Order history
  • Predictive product marketing
  • Inventory management
  • Campaign management
  • Promotions management
  • Product management
  • Pricing, sales tax management
  • Payment processor compatibility
  • Link management

A site’s product catalog is a view into the products a site sells. Products are usually arranged based on category, or type to make them easier to find. Some products can appear in more than one category, and categories can change over time. How would you want your eCommerce site to behave when you delete a category that still has products in it? Should you site delete the products too, or leave the products alone possibly making them impossible to find?

Order management is the process that takes place not only when a shopper pays for the things they want, order management also occurs when your site restocks its inventory. Your eCommerce site should be able to manage orders, back-orders, preorders, and a range of other types of orders.

Your clients’ order history is important because it provides information that supports you when you create future promotions, create advertising campaigns, and can help when ordering new products to sell. Order history is also important for incomplete orders – these are orders that users start yet never complete. An order is considered to be abandoned when a user goes to pay yet stops short of actually paying. Gaining an understanding of why users are abandoning their orders is crucial – it could end up being a simple solution that dramatically reduces order abandonment.

Predictive product marketing occurs when the eCommerce site displays products to the user that may be of interest to the user based on their previously browsed or ordered products. Analysis is usually performed as the user browses and relevant related products can dramatically increase sales.

Campaign and promotions management use order history and profile information. A campaign could be a special advertising campaign, or some special offering that’s targeted to specific users or groups of users. A promotion is less targeted than a campaign so it’s reach is broader. In both cases, your users’ profiles and order histories help you create the campaign and also target users when they browse through the product catalog.

Pricing and sales tax management can be tricky. Pricing can change based on date, product availability, and a range of other factors. The eCommerce system needs to ensure that prices are correct and that they change based on your needs. Sales tax calculations can get very involved – especially in countries or regions where sales taxes change based on the buyer’s location, the location where a product is consumed (attendance at a conference or class for example), or your organization’s location. Some regions also offer sales tax exemption in many cases, so your order pipeline needs to be able to accommodate calculations like this.

There are various payment processors for credit cards and other forms of payment. While many payment processors are standardized now, many regions don’t support the larger ones or have regulations that make using some payment processors impractical.

Link Management is an important yet overlooked aspect. Users can bookmark product pages, or send links to their friends. The eCommerce site must support all links over time, even in cases where products no longer exist.

In addition to all of these characteristics, better eCommerce sites support the following non-functional characteristics:

  • Accessibility
  • Audit and control
  • High Availability
  • Performance
  • Quick recovery from different types of failures
  • Compliance with local and international regulations
  • Privacy management
  • Stable
  • Secure
  • Testable

From the end-user’s point of view, eCommerce sites just work. This article has demonstrated some of the design that makes an eCommerce site successful.

Fashion Ecommerce Design

Fashion is an art that requires an amazing sense of understanding to sell it. No one just buy any art piece for nothing. When it comes to branding and setting business goals in the fashion industry, a lot of new ideas and techniques are invested for better business. Fashion companies all over the world have spent large amounts for their brands because they know just setting up a simple catalogue will not serve the required purpose. Here are the steps for ecommerce solutions to facilitate your business in the fashion industry.

Considering the booming market for fashion, effective fashion ecommerce has conjoined itself with outstanding design, good customer experience and excellent marketing, along with qualitative content. A good retail ecommerce website can take your business to good profits. Good designs, extensive information about your work and fantastic pictures are really needed to make your website entertaining for your visitors. Let us see following points, which you can incorporate for your fashion ecommerce design:

  1. Try to make your ecommerce website design creative and appealing, which is easy to load and use by the consumers.
  2. Make sure that your retail ecommerce website reflects the actual designs of your brand.
  3. Using the benefits of ecommerce solutions, create content which is informative, catchy and entertaining for your customers. It should help your buyers understand about the brand they are going to invest in, its background, history and its unique characteristics.
  4. Choose items that can be searched online easily.
  5. Generate an ecommerce system online that your customers can use to order the same items and products as they can buy from your stores. This will help you in building brand loyalty and long-term customer relationship building.
  6. Give extensive details of your products, for example dresses, purses, cosmetics, summer fashion line, discount items, etc.
  7. Provide high quality images and shots of your products.
  8. On your retail ecommerce website, it is extremely essential that you use all possible ecommerce solutions for the best outcome of your fashion website. Make sure that your shopping procedure is error free for your consumers, so that they do not find the whole process a hassle.
  9. Use rich components of media, for example Java or Flash to make your ecommerce fashion website suitable for all sorts of online users.
  10. Search and locate various ways and methods of recognizing your regular customers and keep them updated regarding your latest special offers and promotional deals.

Here are some pointers to keep you updated with the latest information you may require to set up your fashion ecommerce website. Along with your offline business, this online presence will serve you good in terms of good relationship building and getting maximum exposure for your fashion line.