The Need and Importance of Ecommerce Applications

There are several things that any business must look after. While there may be dedicated personnel for each task, it could still be rather complex to have to document all details, especially when they need to be studied later. With employee attrition, growing transactions and larger goals for the company, there will be the need for an Ecommerce structure within your organization.

There are several areas where you will find Ecommerce applications. However, before you finally close in on the software that you are looking to use, you must first understand the nature and functioning of your own company, and determine how relevant the software would be to you. You should also see how users friendly it is, and whether your employees would be able to understand and use it optimally. The Ecommerce plan must come approved, and must be recommended by people, so you know that it goes beyond just sounding fancy. It is also important to know whether your Ecommerce package will come with periodic updates and renewals.

Once you have your Ecommerce software, you will actually be able to put it to use in various parts of the company. Every Ecommerce application must contain all necessary information, so that to any user it might be able to show you the standing of the company at any given point. It is important that every employee be trained and guided on its usage. It is critical to mandate updating and keeping all records checked.

Among the various parts where Ecommerce can be used, you will find that it is easy to ascertain inventories and stocks at any time. Inflow and outflow of products and material can be gauged easily with Ecommerce applications. When you have an Ecommerce application, you will be able to pull out records on any or all clients easily, along with all their information and any specific details that may be required. You will also get an insight into their buying history and patterns, and can assess their worth to your company.

An Ecommerce application will give you a list of all products and prices at a glance. This will make it easy for you to compare them, not just against one another, but also against the prices that were demanded in the past, and the volumes that moved at those prices as well.

An Ecommerce application is a priceless tool which can help you take stock of the company’s performance at present, and compare it with the past as well. It can help you set targets for the coming year, and also give you tips on pricing strategy. This is your one guide to running the show.

Fashion Ecommerce Design

Fashion is an art that requires an amazing sense of understanding to sell it. No one just buy any art piece for nothing. When it comes to branding and setting business goals in the fashion industry, a lot of new ideas and techniques are invested for better business. Fashion companies all over the world have spent large amounts for their brands because they know just setting up a simple catalogue will not serve the required purpose. Here are the steps for ecommerce solutions to facilitate your business in the fashion industry.

Considering the booming market for fashion, effective fashion ecommerce has conjoined itself with outstanding design, good customer experience and excellent marketing, along with qualitative content. A good retail ecommerce website can take your business to good profits. Good designs, extensive information about your work and fantastic pictures are really needed to make your website entertaining for your visitors. Let us see following points, which you can incorporate for your fashion ecommerce design:

  1. Try to make your ecommerce website design creative and appealing, which is easy to load and use by the consumers.
  2. Make sure that your retail ecommerce website reflects the actual designs of your brand.
  3. Using the benefits of ecommerce solutions, create content which is informative, catchy and entertaining for your customers. It should help your buyers understand about the brand they are going to invest in, its background, history and its unique characteristics.
  4. Choose items that can be searched online easily.
  5. Generate an ecommerce system online that your customers can use to order the same items and products as they can buy from your stores. This will help you in building brand loyalty and long-term customer relationship building.
  6. Give extensive details of your products, for example dresses, purses, cosmetics, summer fashion line, discount items, etc.
  7. Provide high quality images and shots of your products.
  8. On your retail ecommerce website, it is extremely essential that you use all possible ecommerce solutions for the best outcome of your fashion website. Make sure that your shopping procedure is error free for your consumers, so that they do not find the whole process a hassle.
  9. Use rich components of media, for example Java or Flash to make your ecommerce fashion website suitable for all sorts of online users.
  10. Search and locate various ways and methods of recognizing your regular customers and keep them updated regarding your latest special offers and promotional deals.

Here are some pointers to keep you updated with the latest information you may require to set up your fashion ecommerce website. Along with your offline business, this online presence will serve you good in terms of good relationship building and getting maximum exposure for your fashion line.

Emerging Trends in eCommerce

eCommerce is a reality of modern day shopping experience. In today’s world, eCommerce is no longer a luxury for retailers but a necessity. It is not a “nice to have” but a “must have”. Well, for most, this is obvious, and for the rest, they’re still in 20th century.

Customer expectations while shopping online are higher than ever. This is both a challenge and an opportunity for savvy retailers to drive competitive advantage. To be a market leader, companies need to adapt emerging trends in eCommerce to ensure a superior online customer experience.

So what are the important steps for retailers to provide an excellent shopping experience to today’s consumers who use multiple devices and visit numerous online sites when shopping?

1. Browsing is Fun

Browsing should be compelling and functional on all browsers and devices. Your consumers are no longer using one device or browser for shopping. Potential growth of mobile/iPad in retail eCommerce is enormous. With the current projections, mobile/iPad will exceed desktop numbers in the next couple of years. Consumers expect the site to work seamlessly whether they are browsing through desktop or an iPad or a mobile. Things to look out for – are there features that will not work on an old browser or the latest iPad? Does the shopping interface work on smartphone screens? Responsive websites is the key.

Test the online customer experience using internal staff and mystery shoppers. These test shoppers should be able to intuitively browse products through your website, transact, checkout and process payments without any help. For some latest platforms, like iOS 6 and Android 4.2 Jellybean, advanced features can be enable like using the camera for barcode scanning to doing a virtual makeover for customers in store.

2. Streamlined Omni-channel shopping experience

Online shoppers have very little patience for inconsistencies between multiple channels. Not only browsers but also multiple channels of shopping need to be integrated. A product added in a basket at home is expected to be found in the basket when you go to the store or if you call up the call center. Similarly, buyers should be able to return goods purchased online to a physical store. It is vital that businesses understand the importance of providing a superior omni-channel experience.

3. Go Social

Your customers are all over on social websites – Facebook has a user base of 1.15 billion and amazing 699 million daily active users. This is a huge opportunity for retailers to take advantage of. Using Facebook Connect, various sets of data can be collected about users’ daily activity and that can be utilized to approach targeted customers, e.g. by offering promotion on most liked or most commented products, or recommending the same products when these consumers your store. Other social networks like Twitter, Pinterest, Groupon etc are fast catching up and offer great insights to savvy retailers.

4. Compelling Marketing Campaign

To effectively reach consumers, retailers need to develop compelling marketing messages that resonate in physical and digital forms. “Pull browsing” where customers ask for the information is rapidly changing to “push browsing”, where customers are shown information relevant to them based on their browsing or purchase history. For example, a consumer interested in toys is shown ads from various toy retailers whenever he is browsing on Internet. Marketing emails, an effective tool will soon turn into relevant SMS notifications when a customer is standing outside the physical store.

5. Content is the King

Keep your website relevant and fresh. Frequent users represent a major share of your sales, and customers will return if they know they are not looking into outdated information. Including blogs and social media and keeping all communication channels active is the key. This will enhance customer engagement and people will be able to identify with you and your products. Building your brand this way will eventually have positive impact on conversion of shopping customers (who are just surfing/comparing) to buying customers (who actually buy from your store).

6. Personalization

Combining online and offline data from various channels whether structured or unstructured provides those hidden consumer patterns which were never thought of. These patterns can be used to present personalized recommendations and content to the online customers. Most online shoppers warmly welcome product suggestions based on their personal preferences, purchases or browsing history. However a few prefer to remain anonymous and do not want their information to be stored. In either case, consumer information needs to be handled with discretion and be sufficiently secured.

Conclusion

There is a definite shift in consumer attitude and satisfaction when it comes to the Internet – online buying has become part of mainstream shopping and is here to stay. The challenge for companies now centers on providing the best customer experience and ensuring that user experience is seamlessly integrated across all channels consumer is exposed to. Consumers want to easily research and compare products, engage in a discussion where required, and have complete clarity when it comes to the total purchase cost as well as flexible delivery and return policies. The challenge is not only to ensure that shopping applications work on each device, but also that they make the best use of the features of each platform.

In the end, you win if the consumer wins.

Is your company ready for these trends in eCommerce that define the present and future of eCommerce?