Welcome to the Exciting World of Ecommerce

The simple word ecommerce means many different things to many different people. To some of us, ecommerce means the ability to buy that great new book at 4 in the morning from our favorite online bookstore. To others, ecommerce means cleaning out the closet and making some money by putting those unwanted treasures up for sale at our favorite online auction house. To others, ecommerce means the ability to have different businesses connect seamlessly and cost efficiently, and the business to business world of ecommerce is one of the fastest growing segments of the market.

Ecommerce allows suppliers to easily connect with buyers of finished products, and business people to easily compare prices and quality among different suppliers. The Internet also provides a wealth of information, and this information is an integral part of the ecommerce solution.

When the Internet first emerged on the scene, it was used by government agencies as a secure way to communicate with one another. Even when the Internet became the province of ordinary users, it was mostly a playground for college students and computer geeks. It took quite some time for the commercial potential of the Internet to be exploited, and the first ecommerce companies were quite primitive by today’s standards. Some of those first ecommerce companies are still around and stronger than ever, while others failed to make a profit. Anyone interested in opening an ecommerce business of their own would do well to study the history of ecommerce and the Internet for important lessons.

Despite the bursting of the Internet bubble, ecommerce continues to have nearly unlimited potential for smart entrepreneurs. In fact, the world of ecommerce offers so many advantages over traditional brick and mortar businesses that it simply cannot be ignored. While a brick and mortar business needs to rent space and hire employees, a start up ecommerce business can be run from a single computer as a one man or one woman operation. Many of the most successful ecommerce businesses got their start in just such a manner, and more and more ecommerce startups are born every day.

There have been a great many changes in the world of business over the last couple of decades, but perhaps no change has been more important than that of the Internet. The World Wide Web has become so important in our lives that many of our children could not conceive of a world without it. Business has been changed in many ways by the power of technology, affecting everything from the way we get hired to the way we do our jobs.

How History of Ecommerce Has Contributed to Affluent Homes

It is not a public relations stunt that the history of ecommerce has contributed greatly to more affluent households and/or homes in developed nations, as well as the whole world over. Ecommerce has catapulted sales to the highest possible levels and all this is done electronically over the internet. Since ecommerce charges head on in to the global market. Electronic transactions are quick and rich and this has created affluent persons. It is these affluent and tech-savvy whose expensive whims must be provided for.

Over 55% of people from developed nations do not commute to work and adhere to no dress code because they work from home. With a computer that is connected to the internet, you are in business. More affluent homes continue to sprout up because ecommerce is producing millionaires by the hour. This in turn encourages both spouses to work from time home, limiting expense while more than tripling their incomes. Affluent homes continue to grow because ecommerce is a steady business that has no risks of crashing.

Ecommerce has led to increase business. The former middle-income earners he realized that it is easy to achieve their financial dreams of joining the affluent club. Their homes are exclusively designed with fancy landscapes. It is true that these super rich ecommerce marketers live online. The search engines and the ecommerce websites are their food and drinks. By their affluent lifestyles, they are the dream target buyer of other electronic marketers and promoters. The history of ecommerce has unfailingly influenced the rise f affluent. The affluent homes belong to big spenders who in turn attract big sellers. It is these sellers themselves who graduate into the affluent clubs thus continuing the legacy of affluent homes

There are product advertisements in the history of ecommerce that were geared only towards the affluent homes. It is only the affluent who can afford them because of the affluent homes intense internet use other customers are finding it easy to locate products and services related to affluent homes in the ecommerce websites. The world’s superrich are their success to ecommerce’s history. Be they musicians, media, or computer moguls. Ecommerce has since its interception in the early eighties been predominantly earning to wealth audiences.

It has given the affluent wide channels to make extra cash without an extra ounce of energy. The net worth of the affluent homes has risen consistently pointing to the higher end of income brackets. All family members of the affluent household live on the internet marketing and promoting product to other affluent homes elsewhere. The amounts of money they spend are unbelievable but good. This ensures that the economy is stable because what the economy needs is the spenders and not spectators.

Products of all types are just a click away. The tech-savvy affluent households never miss them. They are given the first chance for new product promotions with hefty commissions. Their lifestyles by far surpass those of high-end politicians and white collar CEOs. With internet friendly cell phones and 24 hour 7 days a week ecommerce websites, business is actually peddled around in the pockets of the affluent. The history of ecommerce has favored the affluent homes and because of their strategic positioning and dynamism, they continue to dominate the affluent clubs.

eCommerce Sites – Simple?

eCommerce Sites are seemingly ubiquitous and are very easy to use by end users. What you may not realize are some of the details an eCommerce web site needs to address and some of the hurdles it must overcome to before it accepts its first order.

A successful eCommerce web site has a number of characteristics:

  • Maintain a product catalog
  • Categorize products
  • Order Management
  • Order history
  • Predictive product marketing
  • Inventory management
  • Campaign management
  • Promotions management
  • Product management
  • Pricing, sales tax management
  • Payment processor compatibility
  • Link management

A site’s product catalog is a view into the products a site sells. Products are usually arranged based on category, or type to make them easier to find. Some products can appear in more than one category, and categories can change over time. How would you want your eCommerce site to behave when you delete a category that still has products in it? Should you site delete the products too, or leave the products alone possibly making them impossible to find?

Order management is the process that takes place not only when a shopper pays for the things they want, order management also occurs when your site restocks its inventory. Your eCommerce site should be able to manage orders, back-orders, preorders, and a range of other types of orders.

Your clients’ order history is important because it provides information that supports you when you create future promotions, create advertising campaigns, and can help when ordering new products to sell. Order history is also important for incomplete orders – these are orders that users start yet never complete. An order is considered to be abandoned when a user goes to pay yet stops short of actually paying. Gaining an understanding of why users are abandoning their orders is crucial – it could end up being a simple solution that dramatically reduces order abandonment.

Predictive product marketing occurs when the eCommerce site displays products to the user that may be of interest to the user based on their previously browsed or ordered products. Analysis is usually performed as the user browses and relevant related products can dramatically increase sales.

Campaign and promotions management use order history and profile information. A campaign could be a special advertising campaign, or some special offering that’s targeted to specific users or groups of users. A promotion is less targeted than a campaign so it’s reach is broader. In both cases, your users’ profiles and order histories help you create the campaign and also target users when they browse through the product catalog.

Pricing and sales tax management can be tricky. Pricing can change based on date, product availability, and a range of other factors. The eCommerce system needs to ensure that prices are correct and that they change based on your needs. Sales tax calculations can get very involved – especially in countries or regions where sales taxes change based on the buyer’s location, the location where a product is consumed (attendance at a conference or class for example), or your organization’s location. Some regions also offer sales tax exemption in many cases, so your order pipeline needs to be able to accommodate calculations like this.

There are various payment processors for credit cards and other forms of payment. While many payment processors are standardized now, many regions don’t support the larger ones or have regulations that make using some payment processors impractical.

Link Management is an important yet overlooked aspect. Users can bookmark product pages, or send links to their friends. The eCommerce site must support all links over time, even in cases where products no longer exist.

In addition to all of these characteristics, better eCommerce sites support the following non-functional characteristics:

  • Accessibility
  • Audit and control
  • High Availability
  • Performance
  • Quick recovery from different types of failures
  • Compliance with local and international regulations
  • Privacy management
  • Stable
  • Secure
  • Testable

From the end-user’s point of view, eCommerce sites just work. This article has demonstrated some of the design that makes an eCommerce site successful.