Fashion Ecommerce Design

Fashion is an art that requires an amazing sense of understanding to sell it. No one just buy any art piece for nothing. When it comes to branding and setting business goals in the fashion industry, a lot of new ideas and techniques are invested for better business. Fashion companies all over the world have spent large amounts for their brands because they know just setting up a simple catalogue will not serve the required purpose. Here are the steps for ecommerce solutions to facilitate your business in the fashion industry.

Considering the booming market for fashion, effective fashion ecommerce has conjoined itself with outstanding design, good customer experience and excellent marketing, along with qualitative content. A good retail ecommerce website can take your business to good profits. Good designs, extensive information about your work and fantastic pictures are really needed to make your website entertaining for your visitors. Let us see following points, which you can incorporate for your fashion ecommerce design:

  1. Try to make your ecommerce website design creative and appealing, which is easy to load and use by the consumers.
  2. Make sure that your retail ecommerce website reflects the actual designs of your brand.
  3. Using the benefits of ecommerce solutions, create content which is informative, catchy and entertaining for your customers. It should help your buyers understand about the brand they are going to invest in, its background, history and its unique characteristics.
  4. Choose items that can be searched online easily.
  5. Generate an ecommerce system online that your customers can use to order the same items and products as they can buy from your stores. This will help you in building brand loyalty and long-term customer relationship building.
  6. Give extensive details of your products, for example dresses, purses, cosmetics, summer fashion line, discount items, etc.
  7. Provide high quality images and shots of your products.
  8. On your retail ecommerce website, it is extremely essential that you use all possible ecommerce solutions for the best outcome of your fashion website. Make sure that your shopping procedure is error free for your consumers, so that they do not find the whole process a hassle.
  9. Use rich components of media, for example Java or Flash to make your ecommerce fashion website suitable for all sorts of online users.
  10. Search and locate various ways and methods of recognizing your regular customers and keep them updated regarding your latest special offers and promotional deals.

Here are some pointers to keep you updated with the latest information you may require to set up your fashion ecommerce website. Along with your offline business, this online presence will serve you good in terms of good relationship building and getting maximum exposure for your fashion line.

How the History of eCommerce Evolved to Help Home Businesses

The history of eCommerce began almost forty years ago but started gaining currency in 1991 when the internet was first embraced by commercial users. Ever since, businesses have taken permanent residence on the net and have opted to maximize the benefits that accrue from its use.

It was initially taken to mean the process of conducting transactions electronically by use of technology such as Electronic Data Interchange and Electronic Funds Transfer, which gained prominence in the 70s. The Boston Computer Exchange was indeed the first known example of eCommerce in the 80s. This perception changed in the year 2000, which is famously referred as ‘the year of the dotcom collapse’ when established businesses worldwide realized the potential of the internet and its prospects of serving a global customer base electronically.

It is becoming increasingly popular for people to shop on the web for the simple reason that it allows them to do their thing at their own convenient times as opposed to conventional ways that we know of in fact people can even shop in the privacy of their bedrooms thanks to the internet. Home businesses have gained tremendously as a result of the evolutions arising from this rich history of eCommerce.

Take the electronic data interchange for one allows home businesses to exchange important documents with their clients without the need to move around. On the other hand the electronic funds transfer have made it possible for home businesses in remote locations without spending an extra dime to obtain payment for services already offered. These two developments have therefore made the life of home business owners easy.

Most businesses in Europe and the US actually set up their first eCommerce websites between the years1998 to 2000 even though they were rather skeptical after the events of the dotcom collapse of 2000. Those who were courageous enough to stand up and take the challenges offered by the internet reaped its benefits when the following year business to business transactions online accounted for over $700 Billion in sales.

The history of eCommerce is therefore backed by tangible evidence in terms of revenues that can purely be attributed to its use. Home businesses too can improve their revenues by taking a permanent residence on the net. This way they would be able to net a wider variety of customer base and hence be poised to greatly improve on their return on investment.

The year 1994 was important in the history of eCommerce as it saw the introduction of security protocols and high speed net connectivity. This meant that connection speeds would improve tremendously and allow transactions to be effected on almost real-time basis. With faster online transaction capability, eCommerce grew rapidly. Home businesses are bound to greatly benefit from this phenomenon as it means their dealings with clients will now be prompt hence no question of time lags in between transactions. Service delivery will certainly improve hence leave most of their customers satisfied and definitely yearning for more. On their part, home business owners will not be put on hold waiting for feedback from clients. Most of the dealings will now be real-time meaning there will be an almost instant communication.

In conclusion, home businesses ought to take a leaf from established internet based companies that took full advantage of the internet and its eCommerce ability to grow into the world’s most respected corporations such as Amazon and eBay. Not that they did not have their fair share of drawbacks over the years. The important thing is that they had the temerity to fight back and just see where they are today. Home business owners should not be cowed by the length and breadth of their resources and have it as an excuse for not venturing out there and exploit this rich history of eCommerce.

eCommerce Sites – Simple?

eCommerce Sites are seemingly ubiquitous and are very easy to use by end users. What you may not realize are some of the details an eCommerce web site needs to address and some of the hurdles it must overcome to before it accepts its first order.

A successful eCommerce web site has a number of characteristics:

  • Maintain a product catalog
  • Categorize products
  • Order Management
  • Order history
  • Predictive product marketing
  • Inventory management
  • Campaign management
  • Promotions management
  • Product management
  • Pricing, sales tax management
  • Payment processor compatibility
  • Link management

A site’s product catalog is a view into the products a site sells. Products are usually arranged based on category, or type to make them easier to find. Some products can appear in more than one category, and categories can change over time. How would you want your eCommerce site to behave when you delete a category that still has products in it? Should you site delete the products too, or leave the products alone possibly making them impossible to find?

Order management is the process that takes place not only when a shopper pays for the things they want, order management also occurs when your site restocks its inventory. Your eCommerce site should be able to manage orders, back-orders, preorders, and a range of other types of orders.

Your clients’ order history is important because it provides information that supports you when you create future promotions, create advertising campaigns, and can help when ordering new products to sell. Order history is also important for incomplete orders – these are orders that users start yet never complete. An order is considered to be abandoned when a user goes to pay yet stops short of actually paying. Gaining an understanding of why users are abandoning their orders is crucial – it could end up being a simple solution that dramatically reduces order abandonment.

Predictive product marketing occurs when the eCommerce site displays products to the user that may be of interest to the user based on their previously browsed or ordered products. Analysis is usually performed as the user browses and relevant related products can dramatically increase sales.

Campaign and promotions management use order history and profile information. A campaign could be a special advertising campaign, or some special offering that’s targeted to specific users or groups of users. A promotion is less targeted than a campaign so it’s reach is broader. In both cases, your users’ profiles and order histories help you create the campaign and also target users when they browse through the product catalog.

Pricing and sales tax management can be tricky. Pricing can change based on date, product availability, and a range of other factors. The eCommerce system needs to ensure that prices are correct and that they change based on your needs. Sales tax calculations can get very involved – especially in countries or regions where sales taxes change based on the buyer’s location, the location where a product is consumed (attendance at a conference or class for example), or your organization’s location. Some regions also offer sales tax exemption in many cases, so your order pipeline needs to be able to accommodate calculations like this.

There are various payment processors for credit cards and other forms of payment. While many payment processors are standardized now, many regions don’t support the larger ones or have regulations that make using some payment processors impractical.

Link Management is an important yet overlooked aspect. Users can bookmark product pages, or send links to their friends. The eCommerce site must support all links over time, even in cases where products no longer exist.

In addition to all of these characteristics, better eCommerce sites support the following non-functional characteristics:

  • Accessibility
  • Audit and control
  • High Availability
  • Performance
  • Quick recovery from different types of failures
  • Compliance with local and international regulations
  • Privacy management
  • Stable
  • Secure
  • Testable

From the end-user’s point of view, eCommerce sites just work. This article has demonstrated some of the design that makes an eCommerce site successful.